What Professional Racing Teaches Leaders
About Decisions and Performance

DATA AT
SPEED

Mark Ramsey, Ph.D.

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Data at Speed book cover — red and black race car number 592 in front of desert mountains

The Book

Where the racetrack meets the boardroom

A professional race car at speed is one of the most demanding decision environments on earth: relentlessly data-intensive, intolerant of error, and unforgiving of hesitation. Data at Speed takes you inside that cockpit — and shows what it teaches every leader about competing with data.

Drawing on more than 35 years at the forefront of data, analytics, and AI — and a parallel life behind the wheel of the #592 Ramsey International Racing machine — Dr. Mark Ramsey distills five racing principles for organizations that want to stop merely talking about data and start winning with it.

  • How real-time telemetry thinking transforms enterprise decision-making
  • Five racing principles for organizational design and data programs
  • Leadership, culture, and resilience — lessons from the cockpit, including when the car goes airborne
HardcoverISBN 979-8-9953053-0-9
PaperbackISBN 979-8-9953053-1-6
KindleISBN 979-8-9953053-2-3
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“A rigorously constructed framework for understanding the organizational imperatives of data-driven leadership… It is with the utmost confidence that I commend this book to you without reservation.”

— Richard Y. Wang, Ph.D. · Former MIT professor · Founder, CDOIQ Symposium & Certified CDO Program

Inside the Book

Three parts. Twelve chapters.
One race worth winning.

I

Life in the Fast Lane

Data and Analytics in Professional Motorsports

  1. The Green Flag
  2. The Data-Driven Cockpit
  3. Formula 1: The Pinnacle of Data-Driven Competition
II

From the Track to the Boardroom

Five Racing Principles and Organizational Design for Your Organization

  1. Finding Your Ideal Corner
  2. Managing Your Pit Crew
  3. Building the Pit Crew: Organizational Design for Data Programs
  4. Beyond the Track Walls
  5. The Hidden Telemetry
  6. Racing Through the Archives
III

Lessons from the Cockpit

Leadership, Culture, and Resilience

  1. When the Car Goes Airborne
  2. Keep Your Eyes Up
  3. The Next Lap

Plus appendices for racers and business readers alike — including a racing glossary for non-racers and a business reader’s quick start.

Beyond the Book

On-track video

Ride along with the #592 — onboard laps, race weekends, and the moments that made it into the book (and a few that didn’t).

Coming Soon

Onboard: Qualifying Lap

Full-speed telemetry view from the cockpit of the #592.

Coming Soon

Race Weekend: Behind the Scenes

The pit crew, the data engineers, and the decisions between sessions.

Coming Soon

When the Car Goes Airborne

The story behind Chapter 10 — told from the driver’s seat.

Data at Speed by Mark Ramsey, Ph.D.

About the Author

Mark Ramsey, Ph.D.

Mark Ramsey is one of the most experienced data and analytics leaders in the industry. Over more than 35 years he has advised hundreds of organizations across dozens of industries — including five of the top ten pharmaceutical companies — helping them use data as a strategic asset to drive transformational change.

As Managing Partner of Ramsey International, Mark and his team help global organizations design and deliver modern data ecosystems with a keen focus on generative AI. His career includes pioneering roles as the first R&D Chief Data & Analytics Officer at GlaxoSmithKline, the first Chief Data Officer at Samsung Telecommunications America, and leader of IBM’s global Business Analytics & Optimization practice.

A master inventor with 30 patents, an MBA, and a Ph.D. in Applied Computer Science — and on race weekends, the driver of the #592.

Take the green flag.

Data at Speed is available now in hardcover, paperback, and Kindle.

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